Local search is certainly something you should be thinking about, especially if you run a small business. Many more people are searching for things locally, this has helped with the rise of mobile usage. Therefore, you can no longer ignore local SEO in Sydney. You will probably be surprised on just how impactful local SEO could be to your business.
One of the best tactics when it comes to SEO in Sydney is to make full use of Google My Business. This is obviously something provided by Google themselves so you would be silly to not ensure your business has its own account. The great news is that Google is continually making changes and advancements to this feature.
With Google My Business encompassing such a major component of local SEO, you should be looking for all the new and interesting ways you can optimise your profile and ensure that local customers can find you as easily as possible.
So, have a look below at some of the new ways you can optimise your local search in 2019 through the use of features in your Google My Business profile:
Adding Products To Your Profile
This is a new feature for the mobile devices and you can now ensure your products are seen on your listing. Your ability to add products to your listing will depend on the category you listing is in. If you do have the ability to add products this is certainly something you should do. By doing this you are making it that much easier for a user to view and potentially purchase one of your products.
To add a collection of products you need to go to the “Products” tab, then click “Add Products”. You should then give a name as well as a description to the collection. Then you can add the specific product and include information such as the name, price, description and a photograph, the last thing you need to do is save and then your new products will be published.
If your business is service based, then don’t worry because you can also now add in services to your listing instead. Go to the “Info” section of your profile and add the services of your business under the “Services” section. The process is then quite similar to that of if you were adding in a product.
Use Social Features
It is important that you take full advantage of all the social features available on your Google My Business profile. Google wants to ensure users can connect with you in every way possible and this is only going to become even more important in the years to come.
Google is currently trying to find the best way to integrate this into their Google My Business feature. They are still running some testing, you may have seen a “like” feature on posts made on Google, as well as the ability for a user to follow a business when looking on the Google Maps.
You want to ensure it is as easy as possible for users to get in contact with you. Google understands this and which is why they have introduced this new feature. For you to get this new feature you will have to download the new Google My Business App. Then you to “Customers”, “Messages” and click “Turn On”.
This feature has only been rolled out for mobile devices, however it is likely that Google is working on a release to have it working on desktops as well. If you do decide to turn on this feature you will need to ensure that they right person gets the message and that they answer in a timely manner.
Add a Detailed Description
Google My Business is starting to incorporate additional features from the Google+ that has been shut down. You should have a think about the type of information you want to include in your new description. Information that you definitely need to include is the type of things you offer, what makes you different from other businesses, your history as well as your email address.
There actually isn’t an option on your Google My Business profile to add your email address, therefore it is a good idea that you add it in the description. You want to ensure you provide all means of contact to make it easy for the user to choose the option they prefer.
This new feature is different to that of your actual business address, here you can now list the areas (i.e. suburbs) that you service. This is a great new feature if your business delivers products to customers or you offer a service that takes place at a customer’s home (like plumbing or gardening). This is great because it gives customers a better idea of whether your business is relevant to their needs.